CREATIVITY WITH CULTURAL INTUITION

CREATIVE COLLECTIVE FOR LIFESTYLE, HOSPITALITY & DESIGN-LED BRANDS

SONA is a Miami-based creative studio with a global perspective.

We build brand identities, campaigns, and experiences for lifestyle, hospitality, and design-led brands.

Our work blends strategy, visual storytelling, and cultural insight. Creating brands that feel intentional, current, and genuinely human.

We work closely with founders and teams, keeping the process intimate while the ideas stay big.

ABOUT US
A rooftop terrace with potted plants, a cactus, and a modern building with large glass windows reflecting trees, in black and white.

WHAT WE OFFER

  • A black and white photo of a modern skyscraper taken from the ground looking up, showing windows and architectural details.

    BRAND IDENTITY

    Branding is the first pillar. The foundation that shapes and guides every creative decision.

    From brand launches to campaigns built around a clear goal or reach.

    Discovery
    Positioning
    Key Messaging
    Brand Narrative
    Brand Guidelines

  • Interior decor with purple velvet chair with gold fringe, modern standing lamp with pink globes, textured black wall with bronze leaves, abstract painted side table, and striped rug.

    MARKETING

    The tangible and digital moments that bring your brand to life.

    From strategic campaigns to immersive experiences designed for connection and reach.

    Digital Campaigns
    Campaign Concepts & Strategy

    Experiences
    Activations & Installations
    Pop-Ups & Brand Events
    Social-First Experiences
    Launch Events
    Community Moments

  • A woman sitting outdoors near a body of water with tall trees reflected in the water, wearing a hat and boots.

    CREATIVE DIRECTION

    The vision, taste, and translation that define how a brand shows up in the world.

    From concept to execution, we shape every visual and experiential touchpoint.

    Art Direction
    Content Direction
    Photo & Video Direction
    Set Design & Styling
    Production Oversight

Let's Work Together

● About

WHO’S SONA?

WHAT WE BRING
10+ years of experience, both in-house and agency. Client comes first.

TRUSTED BY
Virgin Voyages, VIRTUE, HAVAS, 360i, GUT, Duncan Channon, Razorfish, DDB, Volkswagen, Leica, The Standard, W South Beach, UM - School of Architecture, Crispin Porter + Bogusky, MCL Coordination, Makaira Productions + more.

A woman sitting against a wall, looking through a frame made with their hands, partially covering their face. SONA Co-founder headshot


  • Co-Founder/Production and Strategy Director

    Strategy-driven creative with experience shaping brands across architecture, travel, and hospitality.

    As SONA’s Strategy & Production Director, she leads positioning, storytelling, and client strategy. Transforming loose ideas and business objectives into sharp, creative platforms and memorable brand moments that move audiences and accelerate growth.

A woman with long brown hair seated outdoors on a modern chair, smiling with a lush green background. SONA Co-founder headshot

  • Andrea Baridon

    Co-Founder/Creative & Brand Director

    Creative director with a multidisciplinary background across travel, hospitality, wellness, music, and automotive.

    At SONA, she leads brand identity and visual direction, building cohesive systems, campaigns, and initiatives. She brings strategy and style together, crafting brands that feel tasteful, human, and culturally distinct with refined sensibility and lasting presence.

● Contact

LET’S CHAT

Whether you’re launching something new, elevating what exists, or seeking creative guidance, we’re here to support your vision.

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