We build brands with clarity, culture & momentum.

Branding / Marketing / Creative Direction

Who we are

SONA is a Miami-based creative collective with a global perspective, partnering with founders shaping travel, product, and culture.

Through strategy, identity, and creative direction, we position brands with clarity and activate them with cultural relevance, building momentum that drives growth.

A rooftop terrace with potted plants, a cactus, and a modern building with large glass windows reflecting trees, in black and white.

Creativity with cultural intuition.

● About

Your partners

WHAT WE BRING
10+ years of experience, both in-house and agency. Client comes first.

TRUSTED BY
Virgin Voyages, VIRTUE, HAVAS, 360i, GUT, Duncan Channon, Razorfish, DDB, Volkswagen, Leica, The Standard, W South Beach, UM - School of Architecture, Crispin Porter + Bogusky, MCL Coordination, Makaira Productions + more.

Two women sitting outdoors near white stone tables and chairs with greenery in the background. One woman has long dark hair and is smiling, wearing a white blouse and black shorts. The other woman, with long dark hair, is wearing a sleeveless white top and beige pants, resting her arm on the shoulder of the seated woman.


  • Co-Founder/Production and Strategy Director

    Strategy-driven creative with experience shaping brands across architecture, travel, and hospitality.

    As SONA’s Strategy & Production Director, she leads positioning, storytelling, and client strategy. Transforming loose ideas and business objectives into sharp, creative platforms and memorable brand moments that move audiences and accelerate growth.


  • Co-Founder/Creative & Brand Director

    Creative director with a multidisciplinary background across travel, hospitality, wellness, music, and automotive.

    At SONA, she leads brand identity and visual direction, building cohesive systems, campaigns, and initiatives. She brings strategy and style together, crafting brands that feel tasteful, human, and culturally distinct with refined sensibility and lasting presence.

Our approach

Every partnership is bespoke.
Final scope and deliverables are tailored to each project.

  • A black and white photo of a modern skyscraper taken from the ground looking up, showing windows and architectural details.

    All-in partnership strategy

    A full-scope, end-to-end partnership designed to build, launch, and guide your brand from strategy and identity to campaigns, content, and experiential moments.

    Positioning, narrative, and brand architecture.

  • Interior decor with purple velvet chair with gold fringe, modern standing lamp with pink globes, textured black wall with bronze leaves, abstract painted side table, and striped rug.

    Brand identity

    We establish clear brand systems and a marketing roadmap. We build a clear guide for teams to execute with consistency.

    Visual systems, verbal language, and design direction.

  • The Standard Spa Miami Art Week

    Creative expression

    Designed for established brands ready to evolve. From how you show up visually, culturally, and strategically through elevated campaigns, content, and creative direction.

    Campaigns, content, partnerships, and experiences.

Let's Connect

Our focus

Black and white photo of a modern decorative chandelier hanging from a ceiling with horizontal slats.

Travel & experiences

Product & consumer brands

Artists & cultural institutions

A palm tree in the foreground with a white, dome-shaped building in the background, set against a clear blue sky and desert landscape.

Culture in Motion

Shaping a new cultural narrative. Curated by SONA, our living cultural guide takes you off the mainstream list and into the heart of Miami. Connect with the people, places, and neighborhood stories that define our city's true energy.

Dive into our Miami Culture Guide
Edition 01: Little River, as we know it.

Read More
Read More

Why it matters

When strategy, identity, and expression align, brands gain authority.

Nighttime scene of a highway with light trails from moving vehicles, and illuminated signs above the road.
Nighttime scene of a highway with light trails from moving vehicles, and illuminated signs above the road.
Large red rectangular sculpture in a desert area with mountains in the background
Large red rectangular sculpture in a desert area with mountains in the background

● Contact

Let’s build together

Whether you’re launching something new, elevating what exists, or seeking creative guidance, we’re here to support your vision.