Rebrand for furniture rental company, GROVI.

THE ASK
Rebrand an established furniture rental company with a new identity that
matched its design-forward ambitions.

OUR APPROACH
We started from the top. Renamed and repositioned the brand from relofurniture to GROVI, then built a complete visual world to match, from logo system, custom iconography, brand character, pattern design, campaign application, into a full brand book. Every decision was made to signal quality, personality, and longevity rather than just function.

IMPACT
Transformed a transactional rental brand into a design-forward lifestyle identity. GROVI now shows up with the confidence of an established player; cohesive across retail, digital, and packaging, with a scalable system built to grow into new markets and collections.