GROVI textured background with abstract, irregular dark brown shapes on a reddish-brown background.

Rebrand for furniture rental company, GROVI.

THE ASK
Rebrand an established furniture rental company with a new identity that
matched its design-forward ambitions.

OUR APPROACH
We started from the top. Renamed and repositioned the brand from relofurniture to GROVI, then built a complete visual world to match, from logo system, custom iconography, brand character, pattern design, campaign application, into a full brand book. Every decision was made to signal quality, personality, and longevity rather than just function.

IMPACT
Transformed a transactional rental brand into a design-forward lifestyle identity. GROVI now shows up with the confidence of an established player; cohesive across retail, digital, and packaging, with a scalable system built to grow into new markets and collections.

Design schematic showing the word 'GROVI' in large brown letters and various furniture icons below, including a bookshelf, a stack of cushions, a chair, a round table, and other furniture pieces.

Multiple colorful blocks with the word "GROVI" written in bold letters, each in different background colors including brown, beige, green, white, black, and light green.

Color palette chart titled "PRIMARY" and "SECONDARY" with labeled color swatches and their hex codes, RGB values, and CMYK values, on a blurred background of a wooden surface.

Business cards on a beige textured surface, one card reading 'GROUVI' and the other with contact details including name 'Adri Rovi', email 'adri@rentgrovii.com', phone '(786) 327-6723', and location 'Miami, FL'.