The word 'NAUTEN' written in large, white, elegant serif font on a black background.

CREATIVE GROWTH
Social media campaign for Naunet Studio Valentine’s Day campaign.

OUR APPROACH
SONA led the creative direction and execution of Naunet’s Valentine’s Day campaign, promoting two curated floral assortments through editorial storytelling and elevated visual production.

IMPACT
Build local awareness of the work behind the floral bouquets during high season.

Text in white cursive font that reads 'Beautiful, Self' on a black background.

Through texture, contrast, and imperfection, florals become a metaphor for what love leaves behind: tenderness, memory, pain, and growth.

This concept celebrates the emotional intensity of love through flowers that feel bold, expressive, and alive. Using vibrant color, dramatic

close-ups, and a cinematic 90s aesthetic, we capture love as something you experience deeply, not just admire.

What the audience experiences: A trace. A memory. A mark.

A person holding a bouquet of pink and green flowers, obscuring their face, standing against a white brick wall.

A bouquet of pink and purple flowers on a rustic wooden table, with a pair of scissors nearby and a person with a tattooed arm and tank top in the background.

A woman with long, light brown hair surrounded by a variety of pink, white, and purple flowers on a rustic wooden table.

A woman with long hair in a white sleeveless top is standing next to a large bouquet of pink and white flowers on a rustic wooden table, with natural light coming from a window in the background.

A floral arrangement featuring pink, purple, and white flowers in black vases, set on a rustic wooden surface with a white brick wall and metal window in the background.

SOCIAL MEDIA EVERGREEN CONTENT